They kicked off the program at the MXI headquarters in Reno awarding the first 14 vehicles to qualifying leaders.

The kick off video and program details are provide below. Don’t miss this opportunity, get on board!!

Car Allowance Kick Off

Diamonds Car Allowance Program

Achieve 20,000 QV in your lesser volume leg for 4 consecutive weeks plus a minimum of 2 personal enrollment tree legs that include a paid-as Gold Executive or higher in each leg.

When you qualify for the Diamonds Car Allowance Program, you earn an immediate $500 car allowance bonus from MXI Corp. After you have received your C300 Sedan or equivalent, MXI Corp will continue to pay you $500 per month for one full year as an allowance towards your Mercedes-Benz vehicle.

After one year, MXI Corp will review your distributorship. You will continue to receive a monthly car allowance for the next year, and subsequent years, based on how many weeks in the previous year you were active and qualified for the Diamonds Car Allowance Program (based upon original qualification requirements): 44 weeks plus = $500; 34–43 weeks = $350; 24–33 weeks = $250; 19–23 weeks = $175.

Ambassador Car Allowance Program

Achieve 75,000 QV in your lesser volume leg for 4 consecutive weeks plus a minimum of 2 personal enrollment tree legs that include a paid-as Double Diamond Executive or higher in each leg.

When you qualify for the Ambassador Car Allowance Program, you earn an immediate $1,500 car allowance bonus from MXI Corp. After you have received your SL550 Roadster or equivalent, MXI Corp will continue to pay you $1,500 per month for one full year as an allowance towards your Mercedes-Benz vehicle.

After one year, MXI Corp will review your distributorship. You will continue to receive a monthly car allowance for the next year, and subsequent years, based on how many weeks in the previous year you were active and qualified for the Ambassador Car Allowance Program (based upon original qualification requirements): 44 weeks plus = $1,500; 34–43 weeks = $1,000; 24–33 weeks = $750; 19–23 weeks = $500.

It’s happened…a mainstream product, Chocolate (yes, Chocolate), with global sales of nearly $75 Billion annually has finally caught-on to the unmatched power of network marketing. The twist? It’s Healthy Chocolate (yes, healthy).

The company is MXI Corporation. The product is Xocai. Whether you are a leader in the industry or considering Network Marketing for the first time, your timing could not be better.

• A Profoundly Compelling Start-up Story
• A 100% Unique, Patented Product not available in Stores
• Proven Leadership and System Anyone Can Follow

What Is Healthy Chocolate?

MXI Corp and their manufacturer of raw, unprocessed cocoa invented a patented “Cold Press Process” in the creation of dark Belgian Chocolate, which keeps ALL the antioxidants, flavonoids and nutrients intact! Xocai’s guilt-free chocolate contains no preservatives, bad fats, waxes, fillers, nor bad sugars! It is THE Healthy Chocolate.

MXI also combines the world’s #2 highest rated antioxidant; the Acai Berry superfood from the Amazon Rain Forest. The resulting product has a higher antioxidant level of any plant or fruit known to man, with amazing health benefits! Don’t let the great taste fool you. Clinical studies show that the unprocessed (un-heated) cocoa bean is full of flavanoids & other nutrients that can be good for weight-loss, cholesterol levels, blood pressure, heart disease & much more!

Now, you can finally “have your chocolate & eat it too”!

The Chocolate Craze

HUGE “CHOCOHOLIC” MARKETPLACE 9 out of 10 people crave chocolate & 50% can’t live without it!

HIGHLY CONSUMABLE PRODUCT The average person consumes over 12 lbs of chocolate per year!

CHOCOLATE IS A $75 BILLION-DOLLAR WORLDWIDE INDUSTRY! MXI has the worldwide exclusive marketing rights to replace the “bad” chocolate with the alternative that is both absolutely nutritious & decadently delicious!

THE HOTTEST TREND IN HEALTH IS “ANTIOXIDANTS”! HEALTHY CHOCOLATE is the #1 highest rated antioxidant food on the planet!

HEALTHY CHOCOLATE IS NOT AVAILABLE IN STORES! Wal-Mart offered $30M for this product line & it was turned down so that it could be distributed through Referral Marketing giving ambitious people like YOU & ME the avenue to capitalize on being in the right place at the right time!

JOIN US NOW! This company will grow quickly to become a Billion+ dollar company and create many “passive-income” millionaires in the process! Will you be one of them?

The little wrapped chocolates were passed around the Upper West Side living room on a silver tray, plucked one at a time by the manicured hands of the guests perched on sofas and kitchen chairs.

“Probiotic,” the hostess of the tasting, Patricia Watt, a theater producer, told a group seemingly culled from the front page, gossip sheets and back copies of Playbill. They chewed and nodded with approval, among them a prominent 9/11 widow, a bankruptcy lawyer, an Argentinean investor and avid polo player, a Pace University student, and a former sister-in-law of the last president.

Ms. Watt said a few words about the chocolate, pitched as being so rich in antioxidants that, if eaten three times a day, it provides some nutritional benefits on the order of a pound of spinach. Then she said a few more, about a new way to make some money in a shaky economy.

Exotic name and sleek day-spa packaging notwithstanding, Xoçai (pronounced show-SIGH) is a cousin of the humble Amway products, among the newest in a seemingly endless series of network-marketing ventures. But where Tupperware parties and door-to-door sales are a time-honored tradition in suburban towns, Xoçai has found a foothold among the ladies who lunch — and the men who love them — in New York City.

“When you think of Amway, you think about people in a ranch house somewhere,” said Ronnie Glucksman, 47, a theater producer and Xoçai distributor who said he found network marketing “unseemly” until Ms. Watt, a close friend, persuaded him to sign up. “You’ve got people in penthouses who are involved in this.”

Xoçai is a product of MXI Corp., a Reno, Nev., company that heavily promotes the chocolate’s oxygen radical absorbance capacity, or ORAC. Typical dark chocolate has ORAC levels around 15,000 per 100 grams; milk chocolate has more like 6,700. Xoçai’s levels are said to be more concentrated. A 12-gram “nugget” (recommended serving: three) has 3,120, while three fluid ounces of a Xoçai drink has more than 15,000, according to Andrew N. Brooks, who founded the company with his mother in 2005.

Brunswick Laboratories, which assigns ORAC levels, has run independent tests confirming Xoçai’s levels, according to Jim Nichols, Brunswick’s president, who cautioned that chocolate companies tend to overplay the importance of the number, when exactly how it translates into promoting health is unknown.

“Marketeers in general overstate the importance of a high number,” Mr. Nichols said. “Because we don’t know how high is high.”

The business operates on a familiar model: New distributors buy in at various levels and receive cases of chocolate products — bars, nuggets, cookies, drinks — at home every month. These distributors recruit newer distributors, earning a percentage of their sales. The promotional materials promise larger and larger monthly checks for those who greatly expand the tree.

About a third of those who sign up follow this model; another third keep ordering the chocolate to eat it; and a third drop out, according to Mr. Brooks.

Ms. Watt was introduced to the chocolate in July by an old friend, Debra Scott, who lived in Las Vegas, and quickly became the Johnny Appleseed of Xoçai in New York, urging friends and acquaintances from the theater world to sign up. She now sits atop a tree of about 300 distributors, and said she makes $1,500 a month.

One early convert was Robin Cofer, an ordained swami and ballet dancer who lives on the 90th floor of Trump World Tower. She signed up in August and said she has about 20 executives — high-volume sellers — working beneath her. One of the friends she signed was Jill Zarin, one of the stars of the show “Real Housewives of New York City.”

“Robin is a very holistic light person,” said Ms. Zarin, a former Avon lady (at 14, on Long Island). “She says, ‘Jill, I have to tell you about this thing I found, this chocolate, it’s unbelievable, and not only that, you can make money.’ I said, ‘You know what, Robin? Here’s my credit card. You’re my friend, I trust you, sign me up.’ ”

Ms. Zarin said that she wanted to try to promote the chocolate on the air — “I have a lot of fans” — but that a planned scene involving Xoçai was cut.

“Last month, I made $650,” she said. “And yes, that $600 last month bought me a pair of shoes.”

The business model might seem a less-than-perfect fit for city dwellers. For instance, a taped message on the company’s customer-service line reminds sellers to use the “Xoçai three-feet rule,” wherein distributors offer chocolate and encouragement to recruit anyone within three feet — a sure way to make yourself unwelcome, or worse, in New York.

Peter M. Birkeland, an adjunct professor at the University of Chicago and author of “Franchising Dreams: The Lure of Entrepreneurship in America” (University of Chicago Press, 2002), said New Yorkers have been historically loath to try similar businesses in the past.

“I think New York has always kind of looked down its nose at something that’s lowbrow, that’s crass,” Professor Birkeland said. “They can make their money in other ways.”

Mr. Brooks, the founder, agreed that the New York sellers were “forging unknown territory” but said, “They looked at that as an opportunity.”

At a large tasting in the conference room of an apartment building in Chelsea in March, dozens of distributors and their guests — prospective distributors — wore name-tag stickers and sat in plastic chairs. “Have a Xoçai moment,” an executive-level distributor from Winnipeg purred to the guests tasting for the first time.

Grant Innes, a painter in SoHo, signed up at the executive level after a friend from Canada visiting New York gave him some Xoçai and, he said, he lost seven pounds within a month of eating it. But Mr. Innes, who is 46, said the “whole philosophy” of network marketing “kind of rubs me the wrong way.”

“I think it’ll be more of a one-on-one thing to start out with, rather than a big party,” he said. “If it works, it works. If it doesn’t, it’s not the end of the world. I don’t want a Mercedes. I don’t have anywhere to park it.”

Peter J. Laitmon, 68, a veteran marketing executive, peeled off his name tag and left unimpressed, finding the data on the chocolate’s health benefits too scant and the process of selling it ill suited to city life.

“This is not a Tupperware party in Jericho, Long Island,” he said. “These are people who don’t need a lot of people in their home.”

Back at Ms. Watt’s apartment, she began her pitch, citing three friends who lowered their cholesterol eating Xoçai: “I have their records from their doctors.” Then she sought to head off any stigma: “There’s a great difference between a pyramid and a Ponzi.”

The 9/11 widow, Monica Iken, who is on the World Trade Center Memorial Foundation’s board, begged off because, she said, she has no time to sell between “doing my nonprofit work and raising two kids under 4.”

The Pace student, Christina Nieto, 24, said she could not imagine pitching health-related products to her peers, noting, “People my age don’t think about that.”

Sharon Bush, the ex-wife of Neil Bush, George W. Bush’s brother, was a fixture in the tabloid headlines last year when her former fiancé, Gerald Tsai, sued her to get an 11-carat engagement ring returned. She spent most of the tasting sitting apart in the corner and said she preferred not to be interviewed.

But, she said afterward, “You can say that I think it’s very tasty.”